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Jan 23
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Eveline Chartier's avatar

Thanks for reading! Thanks for pointing out that this reduces the effort of memorizing regions, grapes etc ! I am so deep with my design, that I missed that ! I appreciate your perspective.

Kathleen Willcox's avatar

Wine whisperers are key

Aleksandar Draganic's avatar

Spot on! The 'ease' framework is the perfect antidote to the wine club commitment trap. Focusing on core styles and personalized curation is definitely the way to go for anyone looking to expand their palate without the stress. Love the approach

Eveline Chartier's avatar

Thanks! It is very successful! At first people hesitate and don't want to put the effort in but eventually they get the benefit and they are hooked. I believe that is why we have had a stellar December and very steady January!