The ease framework you've built around wine selection really cuts through the usual intimidation factor. Breaking styles into those clear categories makes so much more sense than trying to memorize regions and varietals without context. I've definitely been trapped in that wine club commitment trap before where bottles pile up I dunno what to do with. The idea of personal curation without minimum commitment solves that perfectly, especially for exploring beyond what's readily available locally.
Thanks for reading! Thanks for pointing out that this reduces the effort of memorizing regions, grapes etc ! I am so deep with my design, that I missed that ! I appreciate your perspective.
Spot on! The 'ease' framework is the perfect antidote to the wine club commitment trap. Focusing on core styles and personalized curation is definitely the way to go for anyone looking to expand their palate without the stress. Love the approach
Thanks! It is very successful! At first people hesitate and don't want to put the effort in but eventually they get the benefit and they are hooked. I believe that is why we have had a stellar December and very steady January!
The ease framework you've built around wine selection really cuts through the usual intimidation factor. Breaking styles into those clear categories makes so much more sense than trying to memorize regions and varietals without context. I've definitely been trapped in that wine club commitment trap before where bottles pile up I dunno what to do with. The idea of personal curation without minimum commitment solves that perfectly, especially for exploring beyond what's readily available locally.
Thanks for reading! Thanks for pointing out that this reduces the effort of memorizing regions, grapes etc ! I am so deep with my design, that I missed that ! I appreciate your perspective.
Wine whisperers are key
Totally!
Spot on! The 'ease' framework is the perfect antidote to the wine club commitment trap. Focusing on core styles and personalized curation is definitely the way to go for anyone looking to expand their palate without the stress. Love the approach
Thanks! It is very successful! At first people hesitate and don't want to put the effort in but eventually they get the benefit and they are hooked. I believe that is why we have had a stellar December and very steady January!